New Delhi, India · Open to global opportunities

Aditya
Suri

Product & Business Leader with 9+ years building consumer tech at scale — from Amazon Fresh to a 200M-user gaming platform. Specialising in AI products, P&L ownership, and international expansion.

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About

Builder. Leader.
Strategist.

I'm a product leader operating at the intersection of technology, business strategy, and user psychology. My career spans MAANG (Amazon L6), consulting (BCG), and high-growth startups (WinZO) — a combination that gives me rare fluency across execution excellence, strategic rigour, and zero-to-one innovation.

I lead with data, build with empathy, and scale with systems. Whether architecting a $290M P&L, building AI-native consumer products, or expanding platforms across Brazil, Germany, and the US — I focus on outcomes that compound.

Core Competencies
AI Product Strategy P&L Ownership 0→1 Product Development International Expansion Growth & GTM Cross-functional Leadership LLM / Generative AI Data-Driven Decisions Consumer Platforms UX & Conversion Agile Product Management Unit Economics
Currently Based In
New Delhi, India · open to global opportunities and remote leadership roles
AI Product Leadership
Built and monetised AI-native consumer products integrating LLMs and voice APIs at WinZO · MIT xPRO AI programme, 2025
International Track Record
Led product-market fit in Brazil, Germany, and the US; drove $100M+ international revenue pipeline via A/B-validated GTM
MAANG Pedigree
Amazon L6 Senior Manager · Top 1% performance rating · 6 initiatives adopted as org-wide playbook across IN, US, UK, EU
Education
IIM Calcutta MBA (99.87 percentile CAT) · MIT xPRO · NIT Kurukshetra B.Tech · BI Norwegian Business School exchange
Career

Work Experience

Filter by strength
WinZO Games
Director — Product Management, Strategy & Growth
Apr 2023 – Present

Unicorn startup · India's largest mobile-first interactive entertainment platform · $120M revenue · 200M users · Core leadership reporting to Founder

P&L & Leadership
  • Owned a $290M P&L (~30% of platform GMV) across 6 product verticals
  • Led 5 PMs and 40+ cross-functional members as part of the founder-reporting core leadership team
Strategy
  • Global expansion — proposed and led GTM for Brazil, Germany and the US, building a $100M revenue pipeline with A/B-validated product-market fit
  • Distribution strategy — patented 1-click standalone game publishing on PlayStore, opening a 64% lower-CAC channel
Product Management
  • Gaming platform — patented player-skill matchmaking powering 100+ games, lifting customer LTV +24%
  • Compliance platform — centralised KYC and geo-based feature gating for multi-market regulatory adherence
  • Built Bingo 0→1 into the highest-retention game on the platform globally
AI & Data
  • AI Companion Universe — hyper-personalised multi-modal chat with persistent memory, monetised through an AI Astrology product
  • Gen-AI localisation engine — in-house NLP platform serving 18 languages ($110K saved)
  • Gen-AI customer support — automated refunds and CS workflows ($342K saved)
Growth & Monetisation
  • Scaled Rummy 4X into India's Top-3 by revenue
  • Funnel optimisation and Northstar metric redesign delivered a +36% ARPU uplift
UI/UX & CX
  • End-to-end customer-journey mapping and UI/UX overhaul across all 6 verticals
  • Support experience redesign lifted CSAT +21%
Amazon
Senior Manager (L6) — Product (CX) & Category Management
Aug 2019 – Apr 2023

Top 1% performance rating · Top-performer award ('19 & '21) · Product (CX) for Amazon Fresh and P&L for the Home category

P&L & Leadership
  • Owned the Home category P&L — $365M across 80K+ sellers
  • Transformed Home into Amazon India's 2nd largest and most profitable category
Strategy
  • Re-architected network topology (hub-and-spoke FC to dark store), taking selection 4X — 4K to 15K SKUs — in 6 months
  • 6 initiatives adopted as the org-wide playbook across IN, US, UK and EU
Product Management
  • Owned CX product vision and roadmap for Amazon Fresh ($220M) across IN, US, UK and EU
  • Shipped the full CX stack end-to-end: cancellation elimination, refund automation and AI-assisted support
AI & Data
  • ML-powered quality monitoring using computer vision to grade fresh produce
  • Predictive at-risk order identification eliminated 91% of FC-initiated cancellations (+$5.2M)
  • AI chatbot deflection across support contacts ($518K saved)
Growth & Monetisation
  • Optimised platform fees across 350+ subcategories (+$3.6M) via competitive benchmarking
  • Recovered ~$5.8M in revenue and cost through cancellation, refund and support-cost programmes
Business Development & Sales
  • Aligned 30+ top offline brands through joint business plans, moving marketplace revenue share 75% → 84% (+$39M)
  • Grew selection to a record 8.4M SKUs at 41% CAGR via targeted seller acquisition across 18 manufacturing clusters
  • Launched vendor management at scale: +110% GMV share for private labels ($73M)
UI/UX & CX
  • Farm-to-fork QR traceability for fresh produce lifted NPS +18%
  • Automated refunds on non-returnable items drove +34% retention of high-trust users
  • Self-service controls cut CS contacts per order by ~400bps
Boston Consulting Group
Strategy Consultant — Consumer Durables
May 2019 – Aug 2019
Strategy
  • Worked directly with the CXO team of a $400M national brand to redefine its FMCD sales and service business strategy
Business Development & Sales
  • Unlocked $23M in e-commerce revenue through exclusive SKU launches
  • Added $8M in replacement sales by activating the existing service network as a channel
Growth & Monetisation
  • Grew website AMC sales 29% ($12M) using CLTV-based differential pricing and targeted digital marketing
ITC Limited
Assistant Branch Manager — Consumer Goods
Jul 2017 – May 2019

FMCG sales & distribution across 2 Indian states · General trade, modern trade and institutional channels

P&L & Leadership
  • Owned a $9M two-state top line and led 10 Area Sales Managers across three channels
Business Development & Sales
  • Delivered the highest growth in India (+164% YoY) by identifying SKU trend belts and customising trade schemes
  • Appointed 8 new distributors to expand coverage
Strategy
  • Built the range sell-in strategy alongside Bain & Co.
  • Digitised the sales process with billing and order-capture software
Growth & Monetisation
  • Lifted distributor ROI 7% through a lean inventory model and channel financing
Products Built

Product Portfolio

A selection of products I've taken from concept to scale — spanning AI, gaming, compliance, growth infrastructure, and e-commerce.

17 screens
AI · Monetisation
AI Companion Universe
Hyper-personalised multi-modal chat & voice calls with relationship progression mechanics and persistent memory. Monetised via AI Astrology.
+21% CSAT · $342K savings
16 screens
Compliance · Identity
KYC & Compliance Platform
Centralised identity verification — Aadhaar OTP/OCR, Voter ID, PAN, liveness checks. Geo-based feature gating for multi-market compliance.
Signup fraud reduced to zero
16 screens
Social · Gaming
Social Calling & Host Platform
Voice infrastructure and creator monetisation platform enabling host earnings, social gaming, and user-generated content within the gaming ecosystem.
Creator monetisation at scale
5 screens
Gaming · P&L
Rummy — Real Money Gaming
Scaled India's leading real-money Rummy product 4X in two years, growing it to India's Top-3 by GMV (~25% of India's total RMG market).
$250M GMV · 4X in 2 years
5 screens
Gaming · Global 0→1
Bingo Turbo — Global
Built from scratch: highest-retention global game with 4 formats. Achieved ~40% of WinZO's global GMV and top retention benchmarks.
$50M GMV · ~40% global share
4 screens
Discovery · Content
Zo Play — Discovery & Content
The browse and discovery surface across games, tournaments and WinZO TV — the front door that turns installs into engaged, returning players.
Primary engagement surface
1 screen
Infrastructure · Patents
Matchmaking Algorithm
Patented player-skill matchmaking powering 100+ games. Drives fair competition and significantly improves long-term retention.
+24% customer LTV
1 screen
Platform · AI · NLP
Gen-AI Localisation Engine
In-house NLP platform delivering the entire product experience in 18 languages, eliminating dependency on manual translation.
18 languages · $110K saved
Distribution · Growth
1-Click Game Publishing
Patented standalone game publishing on PlayStore — a new acquisition channel that created the lowest-cost install funnel in the product.
64% lower CAC
E-Commerce · CX
Amazon Fresh CX Platform
End-to-end CX product for $220M Amazon Fresh across four markets — covering cancellation elimination, automated refunds, and AI chatbot support.
91% cancellations cut · +$5.2M
Academic Background

Education

AI · 2025
Massachusetts Institute of Technology xPRO
Building AI Products & Services
2025
Advanced programme in AI product strategy, LLM integration, and building scalable AI-native products.
MBA
Indian Institute of Management, Calcutta
Master of Business Administration
2015 – 2017
99.87 percentile in CAT · Top 20% of batch · Exchange: B.I Norwegian Business School, Oslo
B.Tech
NIT Kurukshetra
B.Tech — Electronics Engineering
2011 – 2015
CGPA 8/10 · President, Electronics Society · Co-Founder, Robotics Club & International Formula SAE team

Tools & Technical Skills

AI Prototyping SQL Python Tableau Jira Google Analytics Agile / Sprint Planning ROI-based Prioritisation LLM APIs A/B Testing Customer Journey Mapping Unit Economics Modelling
Get in Touch

Let's Connect

Open to product leadership roles, advisory work, and conversations about AI, consumer tech, and growth.

✉  adi@suriaditya.com in  LinkedIn

New Delhi, India  ·  © 2026 Aditya Suri